December 1, 2021 in 

Organized and Energized! The Podcast: a lightbox reading Podcast, white headphones and the show logo on a desk

Episode 4

with Kathy Sparrow, award-winning author, university professor and CEO of A Writable Life Publishing · December 1, 2021 · 13 min

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TL;DR

Kathy Sparrow is the CEO of A Writable Life Publishing, which grew out of a writing and coaching business she has run for 20 years.

She says the main things that stop would-be authors are a lack of accountability and the self-doubt that comes up while writing.

Her top tip for entrepreneurs who want to write is a writing practice: show up as many days as possible, or block one dedicated time each week.

Her biggest organizing obstacle is paper, especially getting notes she writes in the middle of the night to the project they belong to.

She starts new writing with a mind map, turns it into an outline and only then drafts.

Published · Updated

What is this episode about?

Kathi Burns, CPO®, Business FLOW Strategist, talks with Kathy Sparrow, award-winning author, university professor and CEO of A Writable Life Publishing, about what it takes to start writing a book and keep going. Kathy has spent 20 years coaching writers, helping them with book proposals and publishers, and during COVID she began publishing her clients' books herself. She explains why accountability and honest feedback matter so much when self-doubt shows up, how a regular writing practice keeps life from crowding out your project, and how building a team of subcontractors and a production manager gave her more freedom. She also shares her biggest organizing obstacle, a pile of notes on paper and in computer files, and Kathi offers a fix: one spiral notebook per topic or book. Kathy closes with the way she begins every project, with a mind map.

I think it's important to have a writing practice: to show up, if not every day, as many days as possible, or a dedicated time once a week.Kathy Sparrow

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What are the key takeaways?

  • Kathy Sparrow's publishing company evolved from 20 years of coaching writers, helping them write book proposals and find publishers.
  • Working with a coach turns writing from a solo effort into a collaborative one, because someone is waiting for your next assignment and gives you feedback.
  • A writing practice, whether daily or one dedicated block each week, keeps everyday life from interrupting your book.
  • Kathy gained freedom in her business by hiring mentors and building a team of subcontractors for copy editing, interior design and cover design, plus a production manager.
  • Kathy says her biggest mistakes came from overriding her intuition with logic, and she builds intuition through daily meditation, yoga, quiet time and walks.
  • Kathi suggests keeping one spiral notebook per topic or book, so ideas go straight to the right project instead of onto loose paper.
  • Kathy maps out a project before she writes, then outlines and drafts, which saves pulling a draft apart later.
Kathi Burns, CPO®, Business FLOW Strategist and host of Organized and Energized! The Podcast

This episode is brought to you by the Business Logjam Session

A private 75-minute online session with Kathi Burns to find the one thing holding your business back and leave with your next steps. It is the same F.L.O.W. process Kathi uses with her own clients: Focus on your goals, Locate your logjams, Outline your solutions, Walk away knowing your next steps.

Find What's Holding Me BackInterested in sponsoring the show? Get in touch.

Why did Kathy Sparrow start A Writable Life Publishing?

Kathy Sparrow started A Writable Life Publishing because she already knew how to help writers get published. It grew out of the writing and coaching business she began 20 years ago, when people kept telling her they'd always wanted to be a writer. During COVID she asked why she wasn't publishing their books herself.

Listen from 0:46

What stops people from writing a book?

Kathy says the biggest stop points are a lack of accountability and self-doubt. Writing is usually a solo job, at least the creation part, so it's easy to stall. With a coach, it becomes collaborative: someone is waiting for the next assignment and gives feedback, which helps when the "nobody's going to read this" voice shows up.

Listen from 1:58

How often should you write when working on a book?

Kathy recommends showing up to write every day if you can, or as many days as possible, or at least one dedicated time each week. Naming that block as your writing time for the project keeps life from coming in and disrupting it. Without it, it's easy to get distracted and drift away from the book.

Listen from 3:22 · Related reading: get control of your time

How do you keep your business from consuming your life?

Kathy's answer is to build a team. In the past year she hired her own mentors and built a team of subcontractors for copy editing, interior design and cover design, with extra support as a buffer. She also added a production manager who carries each book through production, so she can focus on the creation stage at the start and the final touches at the end. Kathi adds that delegating is the hardest thing for solopreneurs, and the thing that gives them freedom.

Listen from 3:52

How do you listen to your intuition in business?

Kathy says her biggest mistakes, in business and in life, came from overriding her intuition with her logical mind. She cultivates her inner knowing with daily meditation, yoga and quiet reflective time, and takes daily walks without plugging in so she can think through decisions. She also pays attention to what feels right in her body, and brings in mentors to bounce ideas off.

Listen from 5:38

How do you organize writing notes so they don't get scattered?

Keep each note with the project it belongs to. Kathy's biggest organizing obstacle is paper: ideas that wake her at 2:30 a.m., computer files and paper mind maps. Kathi's fix is one small spiral notebook per topic or book, plus one for each mentor or person you study with, because loose pieces of paper don't work.

Listen from 7:33 · Related reading: buried under paperwork, declutter your digital clutter

What should you ask yourself before you begin writing a book?

Ask what the book is for before you start, so you don't jump in and have to dismantle the project later. Kathy offers a short white paper with the top 10 questions everyone should ask before they begin writing their book. Kathi admits she tends to jump right in and only then wonders what she'll do with what she wrote.

Listen from 8:38

How do you start writing a book?

Kathy starts writing a book, or any project, with a mind map. On the morning of the interview she mind mapped five blog posts within one topic after a first attempt went off track, and the writing became easy. From the mind map she outlines, then drafts. Kathi compares it to storyboarding a movie: come up with your chapters and check each one against why you're writing the book.

Listen from 10:40

Where does each part of the conversation start?

What resources were mentioned?

  • Kathy's white paper: the top 10 questions to ask before you begin writing your book
  • Ignite Your Leadership (Kathy Sparrow is a co-author)
  • Jack Canfield's Success Principles

How can I support the show?

What did they say, word for word?

The transcript below is edited for readability: filler words and false starts are removed and speaker names are added. Nothing was added or summarized.

Read the full transcript +

Kathi: Hi everyone. I'm so excited to be here and speak with an award-winning author, a literary midwife and university professor, Kathy Sparrow. She's the CEO of A Writable Life Publishing. She's also the co-author of Ignite Your Leadership. But I'll tell you what, she's also a certified life coach, a Jack Canfield trainer in the Success Principles and Canfield methodologies. To say Kathy is accomplished is an understatement, and I'm so excited to get started. So I'd like to welcome Kathy Sparrow. Thanks for being here.

Kathy: Well, thank you for having me here, Kathi. This is exciting.

Kathi: Absolutely. Absolutely. So we go back a ways, but I'd like you to tell our audience: why did you actually start A Writable Life Publishing?

Kathy: A Writable Life Publishing actually evolved from a writing and coaching business that I've been doing for 20 years, which started with a question: what do you do? And when my answer is, and was, "I am a writer," I hear the remark, "I've always wanted to be a writer." And after listening to it a number of times, I went, oh, there's something here. I'm supposed to help people write. So that started 20 years ago. And then over time it evolved, and I started helping people write their literary business plan, which is also called a book proposal, and finding publishers for their works. And then just this last year, actually during COVID, it came to me: why am I doing this? I know how to help people publish, so why am I not doing it? Because I was a publisher for a while, and I also worked in the traditional publishing world. So it was a no-brainer. It was an evolution.

I know how to help people publish, so why am I not doing it?

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Kathi: So what do you think is the main challenge that people have that you help solve? Where's the glitch? Where's that stop point for wannabe authors?

Kathy: Accountability. That's part of it. Writing is a solo adventure, at least the creation part, most of the time. But with me on board, it becomes a collaborative adventure. So they know that they have someone that's going to be waiting for their assignment, and waiting to give good feedback. And I think that's also important. The feedback is important because when we're writing, those doubts come up and we're thinking, oh, nobody's going to read this. This is garbage. So I help my authors overcome that challenge of accountability and those self-doubts.

Kathi: Yeah. Absolutely. And especially with writing, there's a lot of self-doubt that creeps into it. Do people care? Do they care what I have to say? Am I saying it right? And all that good stuff. So having accountability, and actually having that feedback loop from you for people writing, is so hugely important. I know that to be true for myself as I was publishing my books. So let me ask you, you work with a lot of entrepreneurs. What's the hack that you help them with? What's the best piece of advice or hack that you tell them to move towards as they're going into the process of writing?

Kathy: I think it's important to have a writing practice: to show up, if not every day, as many days as possible, or a dedicated time once a week. This is my writing time. This is when I'm going to work on this project. Because it's easy to let life come in and disrupt us and interfere, or we get, you know, squirrel.

I think it's important to have a writing practice: to show up, if not every day, as many days as possible, or a dedicated time once a week.

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Kathi: Yeah. And so, about the freedom. We all do this to create freedom, right? Do you have a hack that you use yourself so that you feel that you have more freedom within your business and your business doesn't consume you?

Kathy: That I learned just recently, probably in the last year. I've hired my own mentors and I'm building a team. I've pretty much got the team built, and then I'm adding extra support, just to have some buffer in case somebody's too busy to work with me. I work with subcontractors for copy editing and the interior design and cover design. And I also want to match my client's project with the right designer, so I want some leeway there. But that's been important. One, I'm not a graphic designer. I don't design. And most recently, I added a production manager to take care of following the baby through the birth canal, and then I'll be there catching it on the other side. So I'm very involved at the beginning with the creation part, and then I have my production team take care of bringing the form to it, and then I put the bow on it.

Kathy Sparrow
Kathy Sparrow, the literary midwife behind A Writable Life Publishing.

Kathi: Yeah. And having a team is what gives us freedom, and the hardest thing for solopreneurs and entrepreneurs to do is to delegate and to create that team. So I think that's the biggest organizing hack that you've offered: create a team, learn how to delegate so that you'll have freedom and you're not just trying to do everything for everybody and going a little bit crazy. What do you think is the one lesson your business has taught you that you think everybody should learn at some point in their life?

Kathy: Oh, listen to your intuition. The biggest mistakes I've ever made in my life, particularly for my business, or I could say across the board, business and personal life, have come from overriding my intuition with my logical mind. It's easy to create an argument: oh, this isn't going to work, this isn't going to work. And it doesn't work when I listen to my logic. But if I have the courage to listen to the intuition, my inner knowing, which I cultivate with a daily meditation practice and yoga and some quiet reflective time, that's the key. Have that practice, listen to your intuition, and also then bring the mentors in to just bounce ideas off of.

If I have the courage to listen to the intuition, my inner knowing, that's the key.

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Kathi: Thank you. You answered my next question, which was how do you tap into that intuition? So thanks for following that up, because I know a lot of people will be saying, okay, that's easy, but follow your intuition, what does that mean? And I definitely agree that it's quietness, and having that dedicated space to listen to yourself and actually give yourself space to say something to yourself.

Kathy: Right. Yeah. And I think exercise, too. I take daily walks. I love my walks. And that's the time I can reflect. I don't plug myself in. I just walk. And I'll think about different decisions I have to make, or whether I want to work with a project or not. And having a sense of body awareness, too, and just feeling what feels right and what doesn't feel right within our body, is helpful. So it all works together. Writing is not just a heads-up activity. It's the whole enchilada.

Kathi: Yeah. The best books are very holistic and include everything throughout. I totally agree. So you've been an entrepreneur for a long time. What do you feel is your biggest organizing obstacle that you've had to face and overcome?

Kathy: The paper. I'm a creator, so I have lots of notes. I wake up in the middle of the night. Last night I was up at 2:30, like, "Oh my god, I've got to write this down." So I had to go scrambling for my pad, but then I've got to get those notes to where the project is. So keeping notes with projects is the biggest. And I have computer files, and I have paper files because I mind map on paper. So there's a lot of activity going on. And that's not even counting the business tasks.

Kathi: Right. Right. Yeah. Paper. As a writer and author myself, paper's actually a challenge for everybody. So you're not alone. We all have those challenges, for people who just love the feeling of the paper, and we like the actual process of writing. I know that a hack a lot of writers will use is one notebook per topic. So if they have something in their brain and they decide that they're going to write something about that topic, they grab that notebook. And that can be easily done with small spiral notebooks, one for each topic or each book that they're theorizing on, or whatever. And also having a spiral notebook for each mentor and each person that they're studying with absolutely helps. And I know I do that for my clients. Each client has their own section within the spiral notebook, so I can grab right to it and keep those notes flowing for that individual person. So yeah, loose pieces of paper don't work, of course. Having at least spirals is a good way to do it. Okay, so you have so much to offer. Gosh, everybody needs to write a book, and everybody that wants to write a book needs a publisher like yourself who's intrinsically involved with it. What valuable resource do you have that you can offer our listeners here today?

Kathy: So I have a really short white paper that has the top 10 questions everyone must ask before they write their book, before they begin writing. Because the key point is before you begin writing. A lot of us go diving right into a project, and then it has to be dismantled. So this paper actually helps overcome some of that dismantling process.

Kathi: I love that. I think I need that, because as a creator, I just jump right in and start writing, and then it's like, well, what's the purpose for writing this? It's like, oh, I don't know, but I really enjoyed writing it. What are you going to do with it? So yeah, I have to read those questions myself, for sure. That'll help me stay focused on what my next project is. I love writing so much that you can just go off into the ethers and then wonder what you're going to do with it.

Kathy: Right. Right.

Kathi: Okay. So what I like to ask all my guests is, what's the one question that I should have asked you during this interview that I did not?

Kathy: So I think the question is, how do you begin writing? Since I'm a writer and I help writers. And I really like starting with mind mapping first. That's how I started my day today. I have a new idea for a series of blogs, and I started to write it, and I realized I was going off track. I was like, "Oh, this isn't easy." So this morning I mind mapped five different blogs within this one topic, and I was like, "Oh, this is so easy." And now from there, I'll take each of those sections and be able to write it. I may outline. Luckily, I've been writing long enough that I can sometimes skip it, but often it's mind mapping to outline, and then drafting comes next.

Often it's mind mapping to outline, and then drafting comes next.

Kathi: Yeah, I absolutely agree with that. When you do movies, you think about the storyboarding. The mind mapping is the same thing for your book. I tell people all the time: come up with your 10 chapters. What are the topics to start out with? And back to your reason of why you are writing it, and how do those chapters fall into why you are writing it, so to speak. So yeah, I love it. Love it. Well, you know what? I always enjoy speaking with you. Always. And I really appreciate your time. Everybody, make sure to download the 10 questions, because that's going to really help you super focus on what you want to write next. And of course, you'll have links to Kathy and links to all of her offers and her website, so you can see more about her. If you're getting ready to write your book, go for it. There's nothing much more fun than having your book published and come to fruition. Trust me on this. It just feels fabulous. So thank you very much. I appreciate your time, and I will see you in the next podcast.

Kathy: All right. Thank you. Thanks, Kathi.

Inspired? Here Are Your Action Steps:

  • Find someone who will wait for your next chapter and give you honest feedback.
  • Block a writing time on your calendar, daily if you can or once a week at minimum.
  • Write down the purpose of your book before you start drafting.
  • Keep a pad by your bed so middle-of-the-night ideas get captured.
  • Move every note to the project it belongs to the same day.
  • Set up one spiral notebook per topic or book, and one per mentor.
  • Mind map your book's pieces, then turn the map into an outline before you draft.
  • List the tasks you could hand to a subcontractor so your business doesn't consume you.

Download the checklist (PDF)

Frequently asked questions

What stops most people from writing their book?

+

Kathy Sparrow points to accountability and self-doubt. Writing is usually a solo job, and the doubts get loud while you write. Having someone waiting for your next chapter, with honest feedback, keeps you going.

How do I organize my handwritten notes?

+

In the episode, Kathi Burns suggests one small spiral notebook per topic or book, so each idea goes straight to its project. She also keeps a notebook for each mentor, and for her own clients each person has their own section. Loose pieces of paper don't work.

How to organize notes effectively?

+

Kathy's rule is to keep notes with the project they belong to. Her challenge is that ideas arrive in the middle of the night and live in both computer files and paper mind maps, so the job is getting each note to where the project is.

What's Kathy's best tip for entrepreneurs who want to write?

+

Build a writing practice. Show up every day if you can, or block one dedicated time each week for your project, so life doesn't crowd it out.

How should you start writing a book?

+

With a mind map. Kathy maps out the pieces first, turns that into an outline and only then starts drafting, which saves pulling a draft apart later.

Who is talking in this episode?

Kathi Burns, CPO®, Business FLOW Strategist and host of Organized and Energized! The Podcast

About the Host, Kathi Burns

Kathi Burns, CPO®, is a Business FLOW Strategist based in San Diego. For the last 20+ years, Kathi has helped clients create systems they can stick to. She is the author of How to Master Your Muck, Organizing With Tetris and Home Organization, The Smart Guide, and co-author of four more titles; all are in Kathi's shop. Kathi's business has been featured on Good Morning America, and her advice has been featured in Oprah Magazine, Martha Stewart Living, Better Homes and Gardens and Entrepreneur Magazine.

More about Kathi · Shop Kathi's books · Business Logjam Session · Apply to be a guest

Kathy Sparrow

About Kathy Sparrow

Kathy Sparrow is an award-winning author, university professor and the self-described "literary midwife" behind A Writable Life, where she offers writing and publishing coaching, writing circles and collaborative ghostwriting. She started her writing and coaching business 20 years ago, after hearing "I've always wanted to be a writer" one time too many. Over time she began helping clients write book proposals, which she calls a literary business plan, and find publishers. Having worked as a publisher and in traditional publishing, she asked herself during COVID why she wasn't publishing her clients' books herself, and A Writable Life Publishing grew from that. She is a co-author of Ignite Your Leadership and a certified trainer in Jack Canfield's Success Principles.

More episodes with Kathy · Kathy’s website

Want help putting this into practice?

Kathi Burns, CPO®, Business FLOW Strategist and host of Organized and Energized! The Podcast

Book a Business Logjam Session with Kathi

A private 75-minute online session to find the one thing holding your business back and leave with your next steps, using the same F.L.O.W. process Kathi uses with her own clients: Focus on your goals, Locate your logjams, Outline your solutions, Walk away knowing your next steps.

Book a Business Logjam Session

Prefer to start small? Download Kathi's free eBook 6 Steps to Organize Your Home Office.

Published · Updated

This episode page is for general information. Guests speak for themselves, and their opinions, statistics and examples are their own. Nothing here is legal, financial, medical or mental-health advice; talk to a qualified professional about your own situation. Some links go to the guest's own products or free offers; addSpace does not earn a commission from them unless stated.

About the author 

Kathi Burns

Kathi’s expert advice has been featured in national media outlets including Oprah Magazine, Martha Stewart Living and Better Homes and Gardens, Entrepreneur Magazine, and more. As the author of 2 books, Kathi has also developed several online courses to help clients get better organized and energized in all areas of their home, life, and business.

Check out all of the systems you can use here

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