Podcast guest
Author, publisher and marketing visibility coach; founder of Chasing the Insights · Episode 145 with Kathi Burns, May 20, 2026
Vince Warnock is author, publisher and marketing visibility coach; founder of Chasing the Insights.
On episode 145 of Organized and Energized! The Podcast, Vince and Kathi Burns talked about thought leader status comes from 13 levers, says Vince Warnock. Start with the top three: write a book, host your own show and guest on others.
His team groups those levers into seven primary and six secondary pillars, and the top three are becoming a published author, having your own platform such as a podcast, and appearing on other people's platforms.
Who is Vince Warnock?
Vince Warnock is an author, publisher and marketing visibility coach based in New Zealand, and the host of the Chasing the Insights podcast. He has spent more than 30 years in marketing and about 20 in AI, trained originally as an electronic, computer and software engineer, and calls himself a neuromarketing specialist. After selling one of his largest startups, he spent five years as chief marketing officer at a Fortune 100 insurance company, where Adobe recognized him as one of the top 50 marketers in the world. He left to help entrepreneurs tell their stories. His team now runs around 12 businesses, including ATG Publishing, a magazine, a podcast and a PR company. He has published 11 books.
Where can I find Vince online?
Which episodes feature Vince?
AuthorityEpisode 145How to stand out in your market as a thought leader with Vince Warnock
Vince Warnock says research done for his company while he was a CMO found 13 levers that make people perceive you as a thought leader.
Browse the How do I become known as an expert? collection, the full episode archive or the guest directory. Want to be a guest yourself? Apply here.
What other guests have been featured on this show?
- Anne Bartolucci: How to Get Out of Your Way and Write Your Book with Anne Bartolucci
- Carly Church: How To Build a Village That Supports Your Business and Your Life with Carly Church
- Lia Dunlap: How to Scale Your Business Without Burnout with Lia Dunlap
- Magdalena Grace: How to break ancestral cycles of health and wealth intergenerational issues with Magdalena Grace
- Sue Kirchner: How to Differentiate Your Brand & Attract More Customers with Sue Kirchner
- Dr. Julie Marty-Pearson: How to Grow Your Confidence Through Storytelling & Podcasting with Julie Marty-Pearson
- Yvonne McCoy: How to Fix a "Junk Drawer" Business and Scale Faster with Yvonne McCoy
- Louise McDonnell: How To Use Social Media More Strategically In 2026 To Find New Customers with Louise McDonnell
- Allan Ngo: How to Build a Customer Base AI Can't Steal with Allan Ngo
- Ginny Priem: How to Say No Without Losing Momentum with Ginny Priem
- Jim Shulman: How to Turn Your Company into a Bonsai Business with Jim Shulman
- Lynn Whitbeck: How Client Thinking Unlocks Your Sales Strategy Super Power with Lynn Whitbeck
- Donna Zalter: Why Your Luxury Closet Needs Professional Hangers with Donna Zalter
Candid Answers to Create Better Business Strategies
- How do I grow my business without burning out?
- How do I get more clients?
- How do I become known as an expert?
- How do I organize my home and closet?
Frequently asked questions about Vince Warnock
Who is Vince Warnock?
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Vince Warnock is author, publisher and marketing visibility coach; founder of Chasing the Insights. Publisher helping entrepreneurs become known as thought leaders
What is Vince's main advice from the episode?
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Vince says that at mid six figures, a business owner should move beyond lead generation into awareness by positioning themselves as a thought leader.
Where can I find Vince online?
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Vince's website is chasingtheinsights.com, and the other links are in the Important Links section of the episode page.
How do I become a guest like Vince?
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Kathi Burns takes guest applications from founders who are willing to share candid stories about the strategies they use to eliminate logjams in their business. Apply to be a guest here and the team will review your application and reply with your next step.
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