Podcast guest
Business coach and founder of Elsinore Business Associates · Episode 104 with Kathi Burns, August 7, 2026
Jim Shulman is business coach and founder of Elsinore Business Associates.
On episode 104 of Organized and Energized! The Podcast, Jim and Kathi Burns talked about bonsai business: stay small, keep only ideal staff, clients and high-margin offers. Jim Shulman explains why control can beat scaling for owners.
Jim says owners who run a Bonsai business typically double their revenue and raise their net profit percentage within about two years.
Who is Jim Shulman?
Jim Shulman is the founder of Elsinore Business Associates, a coaching firm based in Wynnewood, Pennsylvania, that works with entrepreneurs and licensed professionals. He has worked in sales for more than 40 years, selling everything from auto restoration equipment and polyester pants to china over the phone. His firm began in 1996 as a marketing services company, Marketing Results; Jim moved into advising owners after deciding that good marketing was often masking deeper problems. When he reviewed his client roster, he saw that his most successful clients had not scaled, and he named that pattern the Bonsai business. Jim works with three coaches of his own: for business, for work-life balance and for money.
Where can I find Jim online?
- Website
- A Book by Desi Arnaz
Which episodes feature Jim?
GrowthEpisode 104How to Turn Your Company into a Bonsai Business with Jim Shulman
Business coach Jim Shulman defines a Bonsai business as one that stays small but keeps its people, clients and offers as close to perfect as possible.
Browse the How do I grow my business without burning out? collection, the full episode archive or the guest directory. Want to be a guest yourself? Apply here.
What other guests have been featured on this show?
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- Carly Church: How To Build a Village That Supports Your Business and Your Life with Carly Church
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- Dr. Julie Marty-Pearson: How to Grow Your Confidence Through Storytelling & Podcasting with Julie Marty-Pearson
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- Allan Ngo: How to Build a Customer Base AI Can't Steal with Allan Ngo
- Ginny Priem: How to Say No Without Losing Momentum with Ginny Priem
- Vince Warnock: How to stand out in your market as a thought leader with Vince Warnock
- Lynn Whitbeck: How Client Thinking Unlocks Your Sales Strategy Super Power with Lynn Whitbeck
- Donna Zalter: Why Your Luxury Closet Needs Professional Hangers with Donna Zalter
Candid Answers to Create Better Business Strategies
- How do I grow my business without burning out?
- How do I get more clients?
- How do I become known as an expert?
- How do I organize my home and closet?
Frequently asked questions about Jim Shulman
Who is Jim Shulman?
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Jim Shulman is business coach and founder of Elsinore Business Associates. Business coach who helps owners grow small and profitable
What is Jim's main advice from the episode?
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A Bonsai business keeps only close associates who really get the owner, works only with ideal clients, and sells only ethical, high-margin products and services.
Where can I find Jim online?
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Jim's website is www.elsinoreba.com, and the other links are in the Important Links section of the episode page.
How do I become a guest like Jim?
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Kathi Burns takes guest applications from founders who are willing to share candid stories about the strategies they use to eliminate logjams in their business. Apply to be a guest here and the team will review your application and reply with your next step.
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