Podcast guest
Marketing strategist and founder of the AI-powered marketing platform Sell on Social · Episode 144 with Kathi Burns, May 6, 2026
Louise McDonnell is marketing strategist and founder of the AI-powered marketing platform Sell on Social.
On episode 144 of Organized and Energized! The Podcast, Louise and Kathi Burns talked about social media strategy starts with marketing, not platforms. Louise McDonnell on defining your core offer, social selling and where to post.
She says social media is just a channel: traditional marketing foundations, not the newest platform feature, are what bring in customers, sales and leads.
Who is Louise McDonnell?
Louise McDonnell is a marketing strategist based in Ireland with more than 20 years in marketing. She studied marketing in college, specializing in services marketing, and one of her first jobs was at EDI Factory, a software company working on electronic data interchange and e-commerce before most people had heard of it. In 2009, during Ireland's worst recession, she was made redundant on her birthday, just back from maternity leave with twins, and started her own business. She won a three-year contract with Ireland's tourism board, then moved into social media coaching. Today she runs an agency, a coaching academy with an eight-week program, and the AI-powered platform Sell on Social, and she hosts The Social Media Takeaway podcast.
Where can I find Louise online?
Which episodes feature Louise?
Social MediaEpisode 144How To Use Social Media More Strategically In 2026 To Find New Customers with Louise McDonnell
Louise McDonnell, founder of the AI-powered marketing platform Sell on Social, started her business in 2009 after being made redundant on her birthday during Ireland's worst recession.
Browse the How do I get more clients? collection, the full episode archive or the guest directory. Want to be a guest yourself? Apply here.
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Candid Answers to Create Better Business Strategies
- How do I grow my business without burning out?
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Frequently asked questions about Louise McDonnell
Who is Louise McDonnell?
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Louise McDonnell is marketing strategist and founder of the AI-powered marketing platform Sell on Social. Marketing strategist helping businesses find customers on social media
What is Louise's main advice from the episode?
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Louise McDonnell treats social media as one channel within digital marketing; she says the newest platform feature won't change your results, but traditional marketing foundations will.
Where can I find Louise online?
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Louise's website is louisemcdonnell.com, and the other links are in the Important Links section of the episode page.
How do I become a guest like Louise?
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Kathi Burns takes guest applications from founders who are willing to share candid stories about the strategies they use to eliminate logjams in their business. Apply to be a guest here and the team will review your application and reply with your next step.
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