Podcast topic
Becoming known as an expert means getting your story in front of the right people repeatedly, through podcasts, books, publicity and speaking.
Which episodes answer “How do I become known as an expert?”?
PodcastingEpisode 146How to Grow Your Confidence Through Storytelling & Podcasting with Julie Marty-Pearson
Podcast mentor Julie Marty-Pearson tells women to be a podcast guest before they start their own show, so they find out whether they enjoy the process before investing time and money.
AuthorityEpisode 145How to stand out in your market as a thought leader with Vince Warnock
Vince Warnock says research done for his company while he was a CMO found 13 levers that make people perceive you as a thought leader.
WritingEpisode 140How to Get Out of Your Way and Write Your Book with Anne Bartolucci
Psychologist and USA Today bestselling author Anne Bartolucci says a first book rarely makes its author rich, so decide what job it will do in your business before you write.
PublishingEpisode 131How to Publish a Book That Grows Your Business with Ally Machate
Ally Machate, founder of The Writer's Ally and a former Simon & Schuster editor, helps experts publish nonfiction books that support their business goals.
PublicityEpisode 125How to Use Guerrilla Publicity to Increase Visibility, Leads and Profits with Jill Lublin
Publicity strategist Jill Lublin learned publicity as director of promotion and publicity for four independent record labels, then started her own agency for small business owners.
PodcastingEpisode 114How to become the "go to" expert in your industry with Erik Johnson
Podcast Talent Coach Erik Johnson tells Kathi Burns, CPO®, Business FLOW Strategist, that a podcast builds know, like and trust, the rapport that starts the sales process.
SpeakingEpisode 108Public Speaking: Get A's, Not Zzzzzz's! with Milo Shapiro
Public speaking coach Milo Shapiro spent 15 years as an IT programmer before turning his love of improv into a team-building company, a keynote career and a coaching business.
Becoming known as an expert means getting your story in front of the right people repeatedly, through podcasts, books, publicity and speaking.
The guests in this collection built their visibility from scratch and explain the first step most people skip: being a guest before launching anything of your own.
Julie Marty-Pearson, a podcast mentor, says starting messy beats never starting, and that you need a clear reason for a show before you record episode one.
Kathi Burns has been featured in Oprah Magazine, Martha Stewart Living and Entrepreneur and is a regular guest expert on NBC, Fox and CW6 News in San Diego, so visibility is a topic she asks every guest about. These episodes cover podcasting, guesting and the confidence it takes to tell your story. Each episode page has a TL;DR, question-led show notes, a full transcript and a checklist.
Should I start a podcast or be a guest on other podcasts first?
Be a guest first. Julie Marty-Pearson tells clients that guesting shows you whether you enjoy the process before you invest time and money in a show of your own, and it builds credibility with audiences that already exist. The pauses and ums are fine, she says, because they tell listeners you are a real person.
What stops most people from becoming visible as an expert?
Two things, according to Julie Marty-Pearson: believing nobody wants to hear what you have to say, and getting stuck on decisions like the name and the niche. Her answer is to start messy and learn as you go. Kathi adds that visibility is a system like any other: pick a cadence you can keep and show up in the same place.
How do I know whether podcasting is working for my business?
Decide your why before you launch and measure against it. Julie asks clients what they want the show to do, such as grow a community or an email list, and how they will know. Podcasting is a long game, so the goal has to be one you can sustain for a year, not a month.
Which articles go deeper on this?
- Organize Mindfully and Enjoy Life: Podcast Interview: Kathi as a podcast guest, the same first step Julie recommends
- Need an Inspiring and Motivating Speaker for Your Next Annual Conference?: how Kathi built a speaking platform
- Apply to be a guest on Organized and Energized!: a real guest slot to practice on
Frequently asked questions
Do podcast interviews actually help your business?
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Yes, when the show's audience matches your clients and you give them a clear next step. Julie Marty-Pearson built her podcast mentoring business partly through guesting, and says you do not need your own show to see results.
How do you prepare to be a guest on a podcast?
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Know the one story you want to tell and the one thing you want listeners to do next. Julie says the technical hiccups and ums do not matter; the preparation that matters is knowing your why.
How does a beginner start a podcast?
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Start by guesting on other shows, then decide what your own show should do for your business, then launch even if it is not perfect. Julie's first podcast was about pets, made for fun, and it taught her that she loved interviewing.
What holds women back from starting a podcast?
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Julie Marty-Pearson, who works mostly with purpose-driven women, says it is the belief that no one cares what they have to say and getting stuck on decisions like the name. Her Podcast Your Story community exists to get them past both.
Who are the guests in this collection?
- Dr. Julie Marty-Pearson, visibility coach, podcast mentor and host of Podcast Your Story
- Vince Warnock, author, publisher and marketing visibility coach; founder of Chasing the Insights
- Anne Bartolucci, psychologist, founder of Psych Up Academy and USA Today bestselling author (as Cecilia Dominic)
- Ally Machate, publishing strategist, former Simon & Schuster editor and founder of The Writer's Ally
- Jill Lublin, publicity strategist, international speaker and best-selling author of Guerrilla Publicity
- Erik Johnson, podcast talent coach, on-air personality and radio program director
- Milo Shapiro, public speaking coach, keynote speaker and founder of IMPROVentures and Public Dynamics
What other questions does the show answer?
- How do I grow my business without burning out?
- How do I get more clients?
- How do I organize my home and closet?
Every episode on the show is on the podcast archive; every guest is in the guest directory. If your business needs more than a podcast, book a Business Logjam Session with Kathi.
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