Podcast guest
Publicity strategist, international speaker and best-selling author of Guerrilla Publicity · Episode 125 with Kathi Burns, October 1, 2025
Jill Lublin is publicity strategist, international speaker and best-selling author of Guerrilla Publicity.
On episode 125 of Organized and Energized! The Podcast, Jill and Kathi Burns talked about publicity for small business starts with your message and 30 minutes a week. Jill Lublin shows how to get seen, build trust and win leads on a budget.
She says publicity starts with your message, because the media wants to know what gives value and benefit to its readers, listeners and viewers.
Who is Jill Lublin?
Jill Lublin is a publicity strategist, international speaker and four-time best-selling author with more than 25 years in the media business. She started as director of promotion and publicity for four independent record labels, where she learned that music is all about perception. When the pace of business days and concerts every night burned her out, she opened her own publicity agency, and she has helped small business owners ever since, now also through her Media Mastery Intensives. Her books include Guerrilla Publicity, now in its third edition with more than 80,000 copies sold, Get Noticed…Get Referrals, Networking Magic and The Profit of Kindness. She also hosts free monthly Kindness Circles for heart-centered entrepreneurs.
Where can I find Jill online?
Which episodes feature Jill?
PublicityEpisode 125How to Use Guerrilla Publicity to Increase Visibility, Leads and Profits with Jill Lublin
Publicity strategist Jill Lublin learned publicity as director of promotion and publicity for four independent record labels, then started her own agency for small business owners.
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Candid Answers to Create Better Business Strategies
- How do I grow my business without burning out?
- How do I get more clients?
- How do I become known as an expert?
- How do I organize my home and closet?
Frequently asked questions about Jill Lublin
Who is Jill Lublin?
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Jill Lublin is publicity strategist, international speaker and best-selling author of Guerrilla Publicity. Publicity strategist helping small business owners get seen and heard
What is Jill's main advice from the episode?
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Jill says the first step in publicity is your message: why people should care, framed around what gives value and benefit to the media's readers, listeners and viewers.
Where can I find Jill online?
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Jill's website is jilllublin.com, and the other links are in the Important Links section of the episode page.
How do I become a guest like Jill?
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Kathi Burns takes guest applications from founders who are willing to share candid stories about the strategies they use to eliminate logjams in their business. Apply to be a guest here and the team will review your application and reply with your next step.
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