Podcast guest
Brand strategist, founder of BrandStrong Marketing and host of the Turbo Branding Show · Episode 150 with Kathi Burns, August 5, 2026
Sue Kirchner is brand strategist, founder of BrandStrong Marketing and host of the Turbo Branding Show.
On episode 150 of Organized and Energized! The Podcast, Sue and Kathi Burns talked about differentiate your brand: it lives in customers' minds, not your messaging. Brand strategist Sue Kirchner on how small businesses stand out and win.
When she interviews a company's top customers, nine times out of ten what the founder thinks the brand is does not match what customers say.
Who is Sue Kirchner?
Sue Kirchner is the founder of BrandStrong Marketing, a brand strategy consulting firm in the Chicago area that she has run for more than 11 years. She started her career in marketing at Motorola as cell phones took off; because she was the only person in the department who spoke Spanish, having grown up in Puerto Rico and Latin America, she worked on everything from trade shows to PR. She later started a firm that took US companies into Latin America, worked in brand strategy and voice-of-customer research, and ran an e-commerce store. Sue holds an MBA from Kellogg and hosts the Turbo Branding Show, where founders and CEOs talk about how they used their brand to grow.
Where can I find Sue online?
Which episodes feature Sue?
BrandingEpisode 150How to Differentiate Your Brand & Attract More Customers with Sue Kirchner
Brand strategist Sue Kirchner says a brand lives in the minds of customers, employees and investors, not in what a founder says about the company.
Browse the How do I get more clients? collection, the full episode archive or the guest directory. Want to be a guest yourself? Apply here.
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Candid Answers to Create Better Business Strategies
- How do I grow my business without burning out?
- How do I get more clients?
- How do I become known as an expert?
- How do I organize my home and closet?
Frequently asked questions about Sue Kirchner
Who is Sue Kirchner?
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Sue Kirchner is brand strategist, founder of BrandStrong Marketing and host of the Turbo Branding Show. Brand strategist helping small businesses grow by using their brand
What is Sue's main advice from the episode?
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A brand lives in the minds of stakeholders, so Sue validates what founders believe by interviewing their customers, employees and investors.
Where can I find Sue online?
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Sue's website is brandstrongmarketing.com, and the other links are in the Important Links section of the episode page.
How do I become a guest like Sue?
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Kathi Burns takes guest applications from founders who are willing to share candid stories about the strategies they use to eliminate logjams in their business. Apply to be a guest here and the team will review your application and reply with your next step.
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