Podcast guest
Messaging and email marketing coach, PowerPoint trainer and author of technical books on AutoCAD and PowerPoint · Episode 135 with Kathi Burns, February 11, 2026
Ellen Finkelstein is messaging and email marketing coach, PowerPoint trainer and author of technical books on AutoCAD and PowerPoint.
On episode 135 of Organized and Energized! The Podcast, Ellen and Kathi Burns talked about pain points in marketing are what your audience feels, not the problem you see. Ellen Finkelstein shows how to build your message and emails on them.
After publishers asked authors for a platform, she built her first website in 1999 and kept about $18.50 of each $20 ebook she sold to her own list.
Who is Ellen Finkelstein?
Ellen Finkelstein helps experts turn what they know into an online business through clear messaging, email marketing and their own products. She started out writing technical books on AutoCAD, PowerPoint and Flash while her children were small; her AutoCAD book went through 17 editions, grew to about 1,300 pages and was translated into many languages. When publishers began asking authors for a platform, she launched her first website in 1999, taught herself HTML, and found she could sell her own ebooks to her email list and keep far more of each sale. Through ellenfinkelstein.com she also offers PowerPoint training and consulting and a free PowerPoint Tips Newsletter.
Where can I find Ellen online?
Which episodes feature Ellen?
MessagingEpisode 135How to find a business model that's simple AND effective with Ellen Finkelstein
Ellen Finkelstein wrote technical books on AutoCAD, PowerPoint and Flash; her AutoCAD book went through 17 editions, and she earned about $1.50 per copy in royalties.
Browse the How do I get more clients? collection, the full episode archive or the guest directory. Want to be a guest yourself? Apply here.
What other guests have been featured on this show?
- Anne Bartolucci: How to Get Out of Your Way and Write Your Book with Anne Bartolucci
- Carly Church: How To Build a Village That Supports Your Business and Your Life with Carly Church
- Borja Cuan: How To Scale Performance Marketing Without Wasting Ad Spend with Borja Cuan
- Lia Dunlap: How to Scale Your Business Without Burnout with Lia Dunlap
- Magdalena Grace: How to break ancestral cycles of health and wealth intergenerational issues with Magdalena Grace
- Cat Griffin: How to always be growing your audience
- Shonna Jordan: So Many Plates… So Little Time? Is it too late to start something new with Shonna Jordan
- Andrew Thorp King: How to Make Failures Rule with Andrew Thorp King
- Sue Kirchner: How to Differentiate Your Brand & Attract More Customers with Sue Kirchner
- Ally Machate: How to Publish a Book That Grows Your Business with Ally Machate
- Dr. Julie Marty-Pearson: How to Grow Your Confidence Through Storytelling & Podcasting with Julie Marty-Pearson
- Yvonne McCoy: How to Fix a "Junk Drawer" Business and Scale Faster with Yvonne McCoy
- Louise McDonnell: How To Use Social Media More Strategically In 2026 To Find New Customers with Louise McDonnell
- Stephanie Wall Morrow: How To Get Clear When Everything Feels Chaotic with Stephanie Wall Morrow
- Allan Ngo: How to Build a Customer Base AI Can't Steal with Allan Ngo
- Ginny Priem: How to Say No Without Losing Momentum with Ginny Priem
- Christine Campbell Rapin: Fragmented to Focused – Find Your Client in the Next 90 Days with Christine Campbell
- Helene Rennervik: How To Say No Without Guilt And Create Space For Success with Helene Rennervik
- Jim Shulman: How to Turn Your Company into a Bonsai Business with Jim Shulman
- Vince Warnock: How to stand out in your market as a thought leader with Vince Warnock
- Lynn Whitbeck: How Client Thinking Unlocks Your Sales Strategy Super Power with Lynn Whitbeck
- Daniela Wolfe: How to Set Yourself Up for Success and Prevent Burnout with Daniela Wolfe
- Donna Zalter: Why Your Luxury Closet Needs Professional Hangers with Donna Zalter
Candid Answers to Create Better Business Strategies
- How do I grow my business without burning out?
- How do I get more clients?
- How do I become known as an expert?
- How do I organize my home and closet?
Frequently asked questions about Ellen Finkelstein
Who is Ellen Finkelstein?
+
Ellen Finkelstein is messaging and email marketing coach, PowerPoint trainer and author of technical books on AutoCAD and PowerPoint. Helps experts build an online business with clear messaging
What is Ellen's main advice from the episode?
+
Ellen earned about $1.50 per copy in royalties on her AutoCAD book but kept about $18.50 of each $20 ebook she sold to her own email list.
Where can I find Ellen online?
+
Ellen's website is www.ellenfinkelstein.com, and the other links are in the Important Links section of the episode page.
How do I become a guest like Ellen?
+
Kathi Burns takes guest applications from founders who are willing to share candid stories about the strategies they use to eliminate logjams in their business. Apply to be a guest here and the team will review your application and reply with your next step.
Published · Updated