Kathi Burns, CPO®, is a Certified Professional Organizer in San Diego. Kathi’s expert advice has been featured in national media outlets including Oprah Magazine, Martha Stewart Living and Better Homes and Gardens, Entrepreneur Magazine, and more. As the author of 2 books, Kathi has also developed several online courses to help clients get better organized and energized in all areas of their home, life, and business.
Find what’s holding your business back

Kathi Burns, CPO®, is a Certified Professional Organizer in San Diego. Kathi’s expert advice has been featured in national media outlets including Oprah Magazine, Martha Stewart Living and Better Homes and Gardens, Entrepreneur Magazine, and more. 

As the author of 2 books, Kathi has also developed several online courses to help clients get better organized and energized in all areas of their home, life, and business.
Find what’s holding your business back

Kathi Burns, CPO®, is a Certified Professional Organizer in San Diego. Kathi’s expert advice has been featured in national media outlets including Oprah Magazine, Martha Stewart Living and Better Homes and Gardens, Entrepreneur Magazine, and more. 

As the author of 2 books, Kathi has also developed several online courses to help clients get better organized and energized in all areas of their home, life, and business.
Find what’s holding your business back

Title graphic for Turning Lemons Into Lemonade, with a pitcher of lemonade

TL;DR

Kathi turned lemons into lemonade by using a hard stop as space to rethink her life. After 9-11 wiped out her tourism publishing business, the free time let her get clear on what made her happy, move to San Diego and start a new career as a Professional Organizer. She encourages readers to use difficult times the same way.

With the coronavirus full and present among us I can’t help but introspect about a past tragic event. Almost 20 years ago, during the aftermath of 9-11, I discovered the benefits of having a lot of free time and extra space in my life.

What happened when Kathi’s business lost everything after 9-11?

My husband and I had a tourism based publishing agency in Florida when the 9-11 tragedy hit. Just like with the pandemic, all travel and tourism came to a screeching halt. Our agency lost tens of thousands of dollars in contracts virtually overnight.

At the time, it was super scary as we did not know how to handle our employee payroll or how we could hold on till the unforeseeable future when the hospitality industry would be able to revitalize.

We downsized but eventually had to close our business early the following year. In the end, there was a silver lining and a HUGE blessing in disguise.

Why was closing the business a blessing in disguise?

The reality was that we were on the money train and no longer happy working in our business. Looking back, we should have never expanded. We should have stayed in the lane where we were self-sufficient and living a life of freedom.

When we hired employees and brought in admin staff, our business became a stressful burden and something that we no longer enjoyed.

We had a much better and more fulfilling life when we were simply two partners working from home as a successful design and publishing agency.

After we closed our doors, we had the unique opportunity to pause, assess and reinvent our life. It took the space and vacuum of free time with no obligations to get clarity about what was important to us. I am not saying it was instant happiness BUT we did end up fulfilling my husband’s dream to move back to his hometown in San Diego to begin life anew.

Ironically, before 9-11 when we discussed moving to California from Florida, the jump in housing prices appeared to make the move impossible. But guess what: it didn’t matter where we were located because when you are broke, you are broke. Funny things happen when you gain a new perspective!

How did free time lead to a new career?

I know for a fact that if I did not have the space of time to meditate, pray, and soul search to discover what really made me happy, I would never have been able to reinvent myself and begin a new career as a Professional Organizer and Image Consultant. What a huge blessing the whole tragedy was to me!

After I reinvented myself I stopped saying, “I wonder what I should do when I grow up?” I now say I LOVE what I do for a living! My career brings me great joy because I am able to be of service and make a difference in the world as I help clients remove their blocks and move towards their business and personal goals. If you are thinking about a change yourself, Kathi shares ideas on reinventing yourself after a layoff or corporate downsize.

How can you turn your own lemons into lemonade?

I write this story simply to provide hope and to uncover the blessings that I have learned to see. Even in the face of a crazy and seemingly uncontrollable event, there is always a light that will appear in the end. There is always order after chaos and there is always light after darkness.

There will be breakthroughs in technology, medicine and multiple inventions that would have never happened without the force of time and space while we are all sequestered.

This is the perfect time to assess your past decisions and reboot your life and possibly your current career. Take this time to plan out the next phase of your life and reexamine your current career or calling in life. Kathi’s ten steps to a successful career change can help you map it out.

All of these companies and many many more began during times of huge economic downturns: IBM, General Electric, FedEx, Hyatt!

What questions should you ask yourself?

My ask for you right now is this: What can you do to create a happier, more fulfilling life for yourself during and even after this pandemic has played out?

What makes you happy? As Marie Kondo asks, what brings you joy? This is the time to look within and get to know yourself a little deeper. Our priorities and goals shift as we move through life.

Shine the light on your life and assess what you can do to become more balanced and joyous. You might be surprised at what you discover! You might decide to shift your life and start a new business or switch careers. You might even decide to finally take that long sunset walk on the beach you have been dreaming about. Because guess what: even though you will want to steer clear of other people for a while, nature is not cancelled!

I am determined to make lemonade out of this lemon and I hope you are as well, that is after we all wash our hands!

Keep reading

Or browse all of Kathi’s articles and advice

Frequently asked questions

How do you turn a setback into an opportunity?

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Kathi’s approach is to use the unexpected free time and space a setback creates to pause, assess and get clear on what really matters to you. After her business closed, that time to reflect, meditate and soul search led her to a new home, a new career and work she loves.

What happened to Kathi Burns’s business after 9-11?

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Kathi and her husband ran a tourism-based publishing agency in Florida. When travel stopped after 9-11, the agency lost tens of thousands of dollars in contracts almost overnight. They downsized and eventually closed the business early the following year, then moved to San Diego to start over.

Why did Kathi see closing her business as a blessing?

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Looking back, Kathi realized that expanding with employees and admin staff had turned the business into a stressful burden she no longer enjoyed. She had been happier as one of two partners working from home. Closing gave her the chance to reinvent her life rather than keep running a business she did not love.

How did Kathi Burns become a professional organizer?

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After her publishing agency closed, Kathi used the free time to meditate, pray and figure out what truly made her happy. That reflection led her to reinvent herself as a Professional Organizer and Image Consultant, a career she says brings her great joy because she gets to help clients reach their goals.

What questions can help me rethink my life during a hard time?

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Kathi suggests asking what you can do to create a happier, more fulfilling life, and, as Marie Kondo puts it, what brings you joy. Use the time to look within, notice how your priorities have shifted, and consider whether you want a new business, a new career or simply more time outdoors.

Originally published on Organized and Energized on March 17, 2020. Moved to addSpace and updated November 7, 2026.

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