Podcast guest
Business strategist, MBA, and creator of the Be Found framework · Episode 148 with Kathi Burns, July 22, 2026
Yvonne McCoy is business strategist, MBA, and creator of the Be Found framework.
On episode 148 of Organized and Energized! The Podcast, Yvonne and Kathi Burns talked about a junk drawer business is a pile of old systems and products, not a working business. Yvonne McCoy explains how to focus on one strength and scale faster.
She says owners cannot see their own strengths from inside the business, and the thing that comes easiest to them is usually what clients are looking for.
Who is Yvonne McCoy?
Yvonne McCoy, MBA, is a business strategist based in Philadelphia, where she has lived most of her life apart from a year in Holland as a 16-year-old exchange student. She coached executive women directors of nonprofits until COVID cut their funding, then rebuilt her own business around her Be Found framework. Today she helps experienced entrepreneurs who are tired of inconsistent sales and scattered messaging find their strengths, match them to the right clients, and talk to those clients like real people. She runs a free monthly Be F.O.U.N.D. Workshop, offers a free 30-minute call, and previously hosted a BlogTalkRadio show for three years.
Where can I find Yvonne online?
Which episodes feature Yvonne?
FocusEpisode 148How to Fix a "Junk Drawer" Business and Scale Faster with Yvonne McCoy
Yvonne McCoy calls a business that is a collection of old systems and products, rather than a well-oiled operation, a "junk drawer" business; she found her own when COVID cut her nonprofit clients' funding.
Browse the How do I get more clients? collection, the full episode archive or the guest directory. Want to be a guest yourself? Apply here.
What other guests have been featured on this show?
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- Magdalena Grace: How to break ancestral cycles of health and wealth intergenerational issues with Magdalena Grace
- Sue Kirchner: How to Differentiate Your Brand & Attract More Customers with Sue Kirchner
- Dr. Julie Marty-Pearson: How to Grow Your Confidence Through Storytelling & Podcasting with Julie Marty-Pearson
- Louise McDonnell: How To Use Social Media More Strategically In 2026 To Find New Customers with Louise McDonnell
- Allan Ngo: How to Build a Customer Base AI Can't Steal with Allan Ngo
- Ginny Priem: How to Say No Without Losing Momentum with Ginny Priem
- Jim Shulman: How to Turn Your Company into a Bonsai Business with Jim Shulman
- Vince Warnock: How to stand out in your market as a thought leader with Vince Warnock
- Lynn Whitbeck: How Client Thinking Unlocks Your Sales Strategy Super Power with Lynn Whitbeck
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Candid Answers to Create Better Business Strategies
- How do I grow my business without burning out?
- How do I get more clients?
- How do I become known as an expert?
- How do I organize my home and closet?
Frequently asked questions about Yvonne McCoy
Who is Yvonne McCoy?
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Yvonne McCoy is business strategist, MBA, and creator of the Be Found framework. Business strategist who helps experienced owners focus and be found
What is Yvonne's main advice from the episode?
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A junk drawer business is a pile of everything you have done over the years, and it shows up when you suddenly need clients fast.
Where can I find Yvonne online?
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Yvonne's website is www.yvonnemccoy.com/workshop, and the other links are in the Important Links section of the episode page.
How do I become a guest like Yvonne?
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Kathi Burns takes guest applications from founders who are willing to share candid stories about the strategies they use to eliminate logjams in their business. Apply to be a guest here and the team will review your application and reply with your next step.
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