Podcast guest
Podcast talent coach, on-air personality and radio program director · Episode 114 with Kathi Burns, March 13, 2025
Erik Johnson is podcast talent coach, on-air personality and radio program director.
On episode 114 of Organized and Energized! The Podcast, Erik and Kathi Burns talked about podcasting for business works when listeners get to know you. Erik Johnson on building trust, skipping sponsors and becoming the go-to expert.
Erik says broadcasting is a mile wide and an inch deep, while a podcast is an inch wide and a mile deep.
Who is Erik Johnson?
Erik Johnson is the Podcast Talent Coach. He went to college for architecture but fell in love with radio after his brother got him a job at a station, and he became music director of his campus radio station. He has spent about 35 years in radio; his site describes him as a nationally recognized talent coach, on-air personality and radio program director whose shows ranked at or near the top in Omaha. Erik started coaching podcasters around 2012. He helps business owners launch a show in four weeks and use it to build relationships with listeners and become the go-to expert in their niche.
Where can I find Erik online?
Which episodes feature Erik?
PodcastingEpisode 114How to become the "go to" expert in your industry with Erik Johnson
Podcast Talent Coach Erik Johnson tells Kathi Burns, CPO®, Business FLOW Strategist, that a podcast builds know, like and trust, the rapport that starts the sales process.
Browse the How do I become known as an expert? collection, the full episode archive or the guest directory. Want to be a guest yourself? Apply here.
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Candid Answers to Create Better Business Strategies
- How do I grow my business without burning out?
- How do I get more clients?
- How do I become known as an expert?
- How do I organize my home and closet?
Frequently asked questions about Erik Johnson
Who is Erik Johnson?
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Erik Johnson is podcast talent coach, on-air personality and radio program director. Radio veteran coaching podcasters to become go-to experts
What is Erik's main advice from the episode?
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Erik says a podcast builds know, like and trust, which he calls the first step in the sales process.
Where can I find Erik online?
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Erik's website is podcasttalentcoach.com, and the other links are in the Important Links section of the episode page.
How do I become a guest like Erik?
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Kathi Burns takes guest applications from founders who are willing to share candid stories about the strategies they use to eliminate logjams in their business. Apply to be a guest here and the team will review your application and reply with your next step.
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