Podcast guest
Relationship-led growth strategist and founder of Tiny Marketing · Episode 83 with Kathi Burns, July 13, 2023
Sarah Noel Block is relationship-led growth strategist and founder of Tiny Marketing.
On episode 83 of Organized and Energized! The Podcast, Sarah and Kathi Burns talked about marketing for solopreneurs: Sarah Noel Block says study your top 20% of customers, market only where they found you, and batch it on one day a week.
Her fix is a welcome sequence: a gift first, then a "digital tour" of everywhere she can be found online, then her solution, mixed with evergreen sales emails.
Who is Sarah Noel Block?
Sarah Noel Block is the founder of Tiny Marketing and host of the Tiny Marketing podcast. Her site describes her as a relationship-led growth strategist with more than 16 years of helping B2B companies grow. At the time of this episode she worked with business consultants and solopreneurs on streamlined marketing systems for small teams. She built her framework as a one-person marketing department for a group of seven companies, then worked as a marketing director and head of marketing for a couple of companies while running her business on the side for about 10 years. She lined up six figures of contracts before leaving her job, and her former employer became a client. She runs a virtual team.
Where can I find Sarah online?
Which episodes feature Sarah?
MarketingEpisode 83How to Streamline Marketing and Overcome Overwhelm with Sarah Block
Marketing strategist Sarah Noel Block, founder of Tiny Marketing, says many small-business funnels break down because they stop at awareness content or never nurture leads after the lead magnet.
Browse the How do I get more clients? collection, the full episode archive or the guest directory. Want to be a guest yourself? Apply here.
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Candid Answers to Create Better Business Strategies
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Frequently asked questions about Sarah Noel Block
Who is Sarah Noel Block?
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Sarah Noel Block is relationship-led growth strategist and founder of Tiny Marketing. Marketing systems that let tiny teams do more
What is Sarah's main advice from the episode?
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Sarah Noel Block says content marketing has to cover the full funnel: pull people in at the awareness stage, then move them toward seeing you as a solution and shortlisting you.
Where can I find Sarah online?
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Sarah's website is www.sarahnoelblock.com, and the other links are in the Important Links section of the episode page.
How do I become a guest like Sarah?
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Kathi Burns takes guest applications from founders who are willing to share candid stories about the strategies they use to eliminate logjams in their business. Apply to be a guest here and the team will review your application and reply with your next step.
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