Podcast guest
Marketing messaging consultant, known as the marketers' marketer · Episode 74 with Kathi Burns, April 19, 2023
Peter Sandeen is marketing messaging consultant, known as the marketers' marketer.
On episode 74 of Organized and Energized! The Podcast, Peter and Kathi Burns talked about website marketing message first, design last: Peter Sandeen on finding what makes customers buy and testing it in three seconds.
He says what actually motivates people to buy can be surprisingly different from what they claim, especially in B2B.
Who is Peter Sandeen?
Peter Sandeen is a marketing messaging consultant who is often called the marketers' marketer, because more than half of his clients are marketing experts themselves. He is Finnish. Peter started two businesses and got bored with each as soon as he figured out the marketing, until his wife pointed out that marketing was all he talked about. He has worked in marketing full time since 2011, starting with sales pages for marketing companies before specializing in messaging. His clients include business SaaS companies, high-tech manufacturers, consultancies and coaches. His approach is built on a decade of conversion optimization: finding what improves a website's results most consistently.
Where can I find Peter online?
Which episodes feature Peter?
MessagingEpisode 74How to get more leads and sales from your website with Peter Sandeen
Marketing messaging consultant Peter Sandeen starts with how target customers view what you offer, not with how you would pick them out of a crowd.
Browse the How do I get more clients? collection, the full episode archive or the guest directory. Want to be a guest yourself? Apply here.
What other guests have been featured on this show?
- Tammy Alvarez: How To…. Become the CEO of Your Career with Tammy Alvarez
- Kitti Andrews: How to Remove the Barriers to your Bottom Line- 3 Easy Steps from Clutter to Cash Flow with Kitti Andrews
- Theresa Ashby: How to build a scalable model and leverage your intellectual capital with digital products with Theresa Ashby
- Anne Bartolucci: How to Get Out of Your Way and Write Your Book with Anne Bartolucci
- Adele Bernard: How to work through the transitions in your life with Adele Bernard
- Sarah Noel Block: How to Streamline Marketing and Overcome Overwhelm with Sarah Block
- Dannella Burnett: How to Add 6 figures to Your Business with Events with Dannella Burnett
- Rob Burns: Why Storytelling Helps Your Business Grow with Rob Burns
- Nicki Chang-Powless: How to Deliver a Powerful Marketing Message & Attract More of Your Ideal Clients with Nicki Chang-Powless
- Carly Church: How To Build a Village That Supports Your Business and Your Life with Carly Church
- Tammy J Cohen: Connecting Deeply with Yourself and Loved Ones with Tammy J Cohen
- Nicole Connery: How to leverage your wealth to buy back your time to transform your time, energy with Nicole Connery
- Dawn Cortese: How to Create a Life Worth Reliving with Dawn Cortese
- Borja Cuan: How To Scale Performance Marketing Without Wasting Ad Spend with Borja Cuan
- Lia Dunlap: How to Scale Your Business Without Burnout with Lia Dunlap
- Sarah Duran: How To Set and Achieve Better Goals with Sarah Duran
- Anna Felix: How To Grow Your Money Using the 3 S's with Anna Felix
- Ellen Finkelstein: How to find a business model that's simple AND effective with Ellen Finkelstein
- Susan Friesen: How to Leverage Brand Positioning to Uplevel Your Business and Profits with Susan Friesen
- Annie Gaudreault: How to Thrive at Midlife with Annie Gaudreault
- CJ Gilbert: How To Make your Website WORK for YOU with CJ Gilbert
- Anne Gordon: How to Heal the World in Partnership with Dolphins & Whales with Anne Gordon
- Magdalena Grace: How to break ancestral cycles of health and wealth intergenerational issues with Magdalena Grace
- Eva Gregory: How To Create A Powerful Know-Like-Trust Factor That Is Incredibly Attractive with Eva Gregory
- Cat Griffin: How to always be growing your audience
- Carolyn Gross: Rise Above "Year-End" Chaos with Carolyn Gross
- Charmaine Hammond: How Working with Sponsors can Energize your Projects with Charmaine Hammond
- Cesar Hasselmann: How to Craft Your Today’s Business with Cesar Hasselmann
- Cindy J Holbrook: How to Create a FUN and PROFITABLE Business with Cindy J Holbrook
- Audrey Holst: How to Rewire Your Perfectionism with Audrey Holst
- Jennifer Hough: Stop Fixing Yourself: The Physics of Getting Unstuck with Jennifer Hough
- Janet Ickes: How to "Excel Your Profits" and manage your money without adding hours to your day with Janet Ickes
- Holly Jean Jackson: How to Sell Before You Build with Holly Jean Jackson
- Erik Johnson: How to become the "go to" expert in your industry with Erik Johnson
- Shonna Jordan: So Many Plates… So Little Time? Is it too late to start something new with Shonna Jordan
- Andrew Thorp King: How to Make Failures Rule with Andrew Thorp King
- Meg King: How to Take Yourself from Chaos to Clarity with Meg King
- Sue Kirchner: How to Differentiate Your Brand & Attract More Customers with Sue Kirchner
- Jessica Koch: How to Get More Done with Jessica Koch
- Natalie Ledwell: Never in Your Wildest Dreams with Natalie Ledwell
- Jacqueline Lemieux-Bokor: How I transformed the loss of a beloved dog into a tribute honoring all dogs with Jacqueline Bokor
- Jill Lublin: How to Use Guerrilla Publicity to Increase Visibility, Leads and Profits with Jill Lublin
- Francois Lupien: Change your Thoughts, Change your Life with Francois Lupien
- Ally Machate: How to Publish a Book That Grows Your Business with Ally Machate
- Molly Mandelberg: How to expand your productivity by mastering your energy with Molly Mandelberg
- Dr. Julie Marty-Pearson: How to Grow Your Confidence Through Storytelling & Podcasting with Julie Marty-Pearson
- Stephanie McAuliffe: The Benefits of Organizing Your Energy with Stephanie McAuliffe
- Yvonne McCoy: How to Fix a "Junk Drawer" Business and Scale Faster with Yvonne McCoy
- Louise McDonnell: How To Use Social Media More Strategically In 2026 To Find New Customers with Louise McDonnell
- Stephanie Wall Morrow: How To Get Clear When Everything Feels Chaotic with Stephanie Wall Morrow
- Dwayne Morton: How I overcame unlikely adversity and I can show you the same with Dwayne Morton
- Carol Metz Murray: How To Declutter Your Inside World To Create Your Outside World With Carol Metz Murray
- Michael Neeley: How to Design the Life You'd Love to Live with Michael Neeley
- Allan Ngo: How to Build a Customer Base AI Can't Steal with Allan Ngo
- Sarah Melissa Oswald: How to harness the power of respectful relationships with Sarah Melissa Oswald
- Jenny Pippin: How to Amplify Your Life with Inspired Home Design with Jenny Pippin
- Marla Press: How to WOW and CONNECT with Your Audience! Marla Press
- Ginny Priem: How to Say No Without Losing Momentum with Ginny Priem
- Christine Campbell Rapin: Fragmented to Focused – Find Your Client in the Next 90 Days with Christine Campbell
- Helene Rennervik: How To Say No Without Guilt And Create Space For Success with Helene Rennervik
- David Riklan: How to Grow Your Business With Partnerships with David Riklan
- Kristen Robinson: 5 Simple Strategies to Grow Your Email List to Your First (or Next!) 1,000 Email Subscribers! with Kristen Robinson
- Cory Sanchez: How To Tell Your Story & Pass Your Family Stories On To Future Generations with Cory Sanchez
- Milo Shapiro: Public Speaking: Get A's, Not Zzzzzz's! with Milo Shapiro
- Jim Shulman: How to Turn Your Company into a Bonsai Business with Jim Shulman
- Amy Stone: How to stay calm (or try) with kids moving stuff between houses with Amy Stone
- Gary Stuart: How to Heal Your Past and Energize Your Future Now with Gary Stuart
- Kerry Tepedino: How to beat Overwhelm, Stop Stress & Thrive with Kerry Tepedino
- Pamela Thompson: How to Navigate Life Transitions with Ease, Grace and Playfulness with Pamela Thompson
- Dr. Sophia Trevenna: How to 3-10x Your Business with Intuition & Higher Guidance with Dr. Sophia Trevenna
- Trent True: How To Streamline Your Coaching Workflow: Strategies for Maximum Efficiency with Trent True
- Roy Varner: How To Confidently Convert Customers On Camera with Roy Varner
- Orsi Veres: How to launch a course on time and without the overwhelm with Orsi Veres
- Sabrina Victoria: How to rise above adversity and shine with Sabrina Victoria
- Vince Warnock: How to stand out in your market as a thought leader with Vince Warnock
- Stasha Washburn: How to use your cycle to make your business more productive with Stasha Washburn
- Colleen Watson: Live Like You're Living: Adultier Legacy Planning for Entrepreneurs with Colleen Watson
- Judy Whalen: How to Create the Game Plan for Your Business (and life) and Stick To It with Judy Whalen
- Lynn Whitbeck: How Client Thinking Unlocks Your Sales Strategy Super Power with Lynn Whitbeck
- Daniela Wolfe: How to Set Yourself Up for Success and Prevent Burnout with Daniela Wolfe
- Judy Wong: How to Ride the Waves of an Entrepreneurial Life with Judy Wong
- Donna Zalter: Why Your Luxury Closet Needs Professional Hangers with Donna Zalter
Candid Answers to Create Better Business Strategies
- How do I grow my business without burning out?
- How do I get more clients?
- How do I become known as an expert?
- How do I organize my home and closet?
Frequently asked questions about Peter Sandeen
Who is Peter Sandeen?
+
Peter Sandeen is marketing messaging consultant, known as the marketers' marketer. Messaging consultant who helps businesses show why customers buy
What is Peter's main advice from the episode?
+
Peter Sandeen defines target customers by how they view what you offer, then looks at what actually motivates them to buy and what makes you stand out from the alternatives they compare you to.
Where can I find Peter online?
+
Peter's website is petersandeen.com, and the other links are in the Important Links section of the episode page.
How do I become a guest like Peter?
+
Kathi Burns takes guest applications from founders who are willing to share candid stories about the strategies they use to eliminate logjams in their business. Apply to be a guest here and the team will review your application and reply with your next step.
Published · Updated